This print campaign for Saldanha Pilchards has been developed by Saatchi & Saatchi Cape Town.
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The campaign consists of there print ads which promote the product as something which provides you with health and intelligence.
The copy reads- full of iron, vitamins and omega 3, all the good stuff that makes you strong, fast and smart.
The ads show fishermen as Einstein, superman and Popeye, indicating the benefits of the product to increase the brain power and energy.
CREDITS
Advertsing Agency: Saatchi & Saatchi, Cape Town, South Africa
Advertised Brand: Saldanha Pilchards
Creative Director: Anton Crone
Art Director: Jenna Barbe
Copywriter: Sammy-Jane Thom
Digital Artist: Paul Hudson
Photographer: David Prior
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