These ads for Alliance Jiujitsu, created by Mayo Draft FCB, carry a concept that your body is your best weapon. An intelligent illustration has been done to depict this concept.
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In each of these ads, men are shown as putting their hands into the gun pouch. Here, the hands seem like a gun, indicating that it is the real weapon. These two ads have a common concept and there is not much difference in illustration and overall atmosphere.
Credits:
Advertising Agency: Mayo Draft FCB, Quito, Ecuador
Creative Director: Carlos Serrano
Art Director: Alejandro Muñoz
Copywriters: Sebastian Barrera, Alejandro Muñoz
Photographer: Diego Ledesma
Via: Ads of the world
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