Sometimes, some ads will amaze us with their surprising and tricky way of presentation. This commercial for American express belongs to that group.
The commercial, developed by Ogilvy & Mather, New York, presents the benefits of American Express Charge Card in an interesting and funny way. At first we can see everyday objects in a sad mood, and then these sad scenes are replaced with smiling faces. We will wonder how can someone imagine such a situation, how can someone ‘discover’ the smile on the face of everyday objects.
Indeed, it is a well-executed commercial, backed with an exceptionally clever concept.
Via; Mastercom
Related Stories
Watch Wes Anderson and the banana in the new American Express ad
It was started by Monoj Night Shyamalan. And now American Express comes up with Wes Anderson in the latest My Life, My Card television commercial. The ad has been directed by the man himself in the complete day light, I mean a complete contradiction...
Gisele to appear for American Express with a Maasai warrior
Brazilian Supermodel Gisele Bundchen will soon be appearing for an American Express print ad campaign scheduled to be released next week. The campaign for the charity credit card Red is a part of Bono's Product Red Campaign. The campaign has been...
DHL Express: Always the right way
This billboard advertisement was launched by DHL Express to popularize its services on the ground of efficiency it shows. The advertisement aims at conveying no matter how difficult and puzzling routes for destination, DHL will deliver...
Mystery revolves around M. Night Shyamalan My Life, My Card American Express Ad
The mysterious Shyamalan himself. American Express last night has kicked off one more "My Life. My Card" campaign and wants to impress you with some beyond life, super natural thoughts, the way The Village director perceives the world while sitting...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
