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The American Lung Association of Chicago had launched this ambient advertisement campaign to urge people to increase their contribution and efforts to improve quality of air. The Association has been organizing the Hustle Up The Hancock since more than 10 years. The organization came out with a new perfume that people had never experienced- clean air. About 250 samples of were handed out to people.
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The strategy was to catch people off guarded by giving them empty perfume vial to draw their attention to the real cause of improving the quality of air. Still the effectiveness of the advertisement is a bit difficult to ascertain and the other part is the campaign had targeted only a small chunk of mass.
The copy of the ad reads, 'The American Lung Association of Chicago is working hard to improve the quality of air we breathe. OfficeMax is a proud sponsor of the 10th annual Hustle Up The Hancock & American Lung Association of Chicago'. The campaign was developed by OfficeMax.
Via Coolzor
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