Looking through bars hurts-Says Amnesty International through this print ad. Well, looking at this ad too hurts. Try it, you will understand. If you still don’t have any headache after staring at this ad for a few seconds, you might be a jailbird-in-waiting.
amnesty international bars illusion ad
This print advertisement has been developed by Leo Burnett, Warsaw, Poland.
Well, advertising initiatives from Amnesty are usually intended to make the people think hard about the realities.
CREDITS
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Pawel Wojtak
Copywriter: Maciek Porebski
Illustrator: Pawel Wojtak
Typographer: Pawel Wojtak
Retoucher: Pawel Wojtak
Via: Ads of the world
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