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This poster advertisement was launched by Amnesty International to garner support in their campaign against death penalty. The advertisement evidently aims at conveying the fact that there are some places where death penalty is given even on those crimes for a criminal would get very less harsh punishment in other parts of the world. The advertisement drawing attention towards the problem that the intensity of the crime may be less but in some countries death penalty is being awarded for that crime which is certainly unjust.
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The advertisement is showing several soldiers simulating an execution, but the visuals become more powerful when an onlooker will see it with the corresponding text of the ad. The objective of the campaign was to denounce death penalty all over the world. The copy reads, 'one of the 68 crimes they execute you for in China is tax fraud'. The campaign was developed by Contrapunto.
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