This commercial for Amnesty international, developed by Leo Burnett Venezuela, is forceful enough to make a punching impact on the viewers. It is not any disturbing scenes that make us ‘disturbed’ really- it is the very genuine message conveyed with utmost care and sincerely that influences us.
Indeed, the spot features really ‘disturbing’ situations, in which basic human rights are subjected to suffocation or strangulation. Yes, it is ‘disturbing’ in a way to make a positive impact on us. The victims in this spot are telling us about the mission of Amnesty International.
Via: Adrants
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