An Italian ‘bubble’

Sijo JosephOct 31 2009

The bubble is made of the most controversial statements of Silvio Berlusconi. See how publishers Feltrinelli is advertising this.

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This print ad, developed by Tita Milan, features a big bubble made of newspaper cut-outs which consist of Berlusconi’s most controversial statements. I have never paid for sex, I am God’s anointed, Obama is young, handsome and also tanned- these are some his controversial statements which we can read on the bubble.

One positive aspect of this ad in terms of creativity is its art direction which is suitable for the message.

CREDITS

Advertising Agency: Tita Milan, Italy

Executive Creative Director: Giuseppe Mazza

Art Director: Annalisa Martinucci

Copywriter: Davide Valenti

Photographer: Enzo Monzino

Via: Pichaus

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