This is a best example for accurate communication of the product benefit. This unique effort for Wüsthof knives ‘shows’ its sharpness, without any flowery words.
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With the creative support of Serviceplan, Germany, an onion was cut into 365 slices and a calendar has been created including images of those slices.
CREDITS
Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Art Directors: Christian Sommer, Ivo Hlavac, Sören Porst
Copywriters: Nicolas Becker, Tom Hauser
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Production Company: Pinsker Druck & Medien
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