The shameless Marmite is back. A £3m advertising campaign (from DDB London) retains its unique promotional taste. It is meant for all the haters of Marmite. 'When love turns into hate,' the new campaign is an extension of DDB's earlier long running, 'Love it or hate it,' campaign.
The viral ad shows a Marmite eating mother sitting in a table comes unstuck when the breastfeeding baby starts to throw up with force all over its mother. The child vomits for quiate a while. When it ends, the baby lets out a satisfied burp.
The moral of the story is 'Marmite Squeezy, you either love it or hate it.'
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