This campaign for Volkswagen, developed by DDB, Berlin, Germany, is aesthetically superior though it is based on a simple concept.
vw bat
The campaign aims to promote the Bi-Xenon headlights from Volkswagen.
The copy reads- Daylight vision. The Bi-Xenon headlights from Volkswagen.
To reflect the claim of this ‘daylight vision’ in the night, the campaign features sights of the night- Owl, wolf and Bat,that suddenly appears in day light.
CREDITS
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Art Directors: Judith Baumgartner, Cindy Huchatz
Copywriter: Nina Faulhaber
Graphic Design: Nilgün Kayapinar-Yikici, George König
vw owl
vw wolf
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