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Tobacco is the third cause of death in Portugal. If that wasn’t enough, it also reduces tasting in 30%.

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Tobacco is the third cause of death in Portugal. Because lightning strikes twice, it also reduces your physical and sexual performance to 38%.

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Tobacco is the third cause of death in Portugal. It also reduces smelling to 27%.

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Tobacco is the third cause of death in Portugal and it’s an addition that passes on.
Let the kids of many smokers tell you.

DDB, Lisbon has come up with an incredible anti-smoking advertising ad campaign with penetrating visuals embedded with certain hard facts related to smoking. The advertisement campaign is specifically designed to address the people of Portugal. Apparently, the ad conveys what you can loose, if you are into smoking. The ad has depicted how beautiful images representing various aspect of life get distorted due to smoking.

The advertisement carries a strap line that reads, ‘its not only life you loose, It’s what you loose in Life’. This campaign is actually nice and potentially effective.

Via Hout Lust