This Ad for ANZ tries to tell us that unlimited transactions can be carried out in a month with its special offer for the same. The idea has been conveyed very effectively and the Ad scores. However, It misses out on one particular point i.e is the unlimited transaction is for the number of transactions per day or the monetary amount that they involve. If it was for the number of transactions per day, when was there ever a limit on that as long as you stayed within the monetary limit available to you? To call the bank on the number provided at the end of the Ad just to confirm this would probably put most customers away. The Ad is good but the idea behind it is quite average.
Via:Duncans
Comments
Anirudh many banks do have accounts where customers are allowed so many free transactions per day, regardless of the amount of money involved. After the limit transactions incur bank fees.
Duncan, I think the idea in the Ad is not clear as to what it signifies. The point Anirudh is trying to make is that the ad makers should have approached the idea directly than present it through visual cues (the ones here are misleading).