Along with the style brands like Prada, Tiffany & Co. and Saks Fifth Avenue, Apple Computer has launched its newest retail store on the same New York Shopping strip.

The store opening was somethig like the new Louvre's opening in Paris. Visitors have already started queuing up in front of the store. One of the allures is definitely free computers, commemorative T-shirts, and other stuff, which are available at truly rock bottom price. However, the real attraction, it seems to be the brand, Apple itself. Since Macintosh to today's iPod music players, Apple remains its brand magic intact
Apple retail stores around the world have pulled in $US2.35 in sales in 2005. Its growth rate in revenue per square has eclipsed all other industry biggies, like Target, Wal-Mart and Best Buy.