This print ad for Arena swimwear, developed by Y&R, Milan, combines humor and biblical myths to convey the message in an easy way. The ad is designed to be remembered by us for some more time than the usual time period.
The ad shows a man who abandons the arK, swims through the troublesome water world.
The copy reads- water instinct.
Well, the ad succeeds to throw a memorable image to the minds of the target audience clad in humor.
CREDITS
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Gabriele Caeti
Post-Production: Rumblefish
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
