Ariel detergent had recently launched this print advertisement campaign in Poland under the title ‘tough stains’. The campaign apparently focuses on tough stains that are really hard to be removed unless one does not use Ariel. The campaign is showing some explicit marks of stains that are supposedly very tough to remove and depicts the usual spots where these stains are always invited to invade in daily course of life.

The campaign clearly conveying that some tough stains are really not escapable as they are almost bound to leave their marks in usual daily course and very little can be done to avoid it. However, the campaign is in line of ordinary ad campaign for a detergent and have failed leave any remarkable imprint. The copy of the ad reads, ‘for unusually persistent stains’. The campaign was created by Saatchi & Saatchi, Poland.

Via Adverbox