atg-1_25

0-100000 in 118 seconds.

atg2_25

One horsepower can give the ride of your life

atg3_25

2 millimeters can be worth 20 million.

atg4_25

32 million years in the making. One moment of outburst.

This photogenic print advertising campaign was aimed at promoting ATG Swedish horse racing. The campaign apparently focuses on the horse power that can make a difference in one’s life. The advertisements are really compelling and attractive that centered around the copy and the remarkable photography.

The advertisement with the copy ‘2 millimeters can be worth 20 million’ seems to be the best in the campaign since this specific advertisement has the ability to make things explicit for the viewers. Moreover, the art direction used in the campaign is truly outstanding. The campaign was created by Akestam Holst in Sweden.

Via Twenty Four