Another campaign which exploits and hurts the canine sentiments after that dog ad that featured that lonely dog viewing some doggy-style porn. This campaign exploits the fat dog’s would-be misfortunes, I humbly recommend PETA to sue the mischievous people behind this advertising effort.
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Well, this campaign, developed by Prolam Y&R, Santiago,, features exaggeratedly photoshopped fat dogs who are witnessing heartbreaking incidents, helplessly. Witnessing somebody else spending some wild, funny moments with your partner… oh, fat dogs, it’s insufferable.
The campaign, though exhibits elements of some humor, pivots around a single aspect of infidelity when the dogs are fat.
The copy reads- Life’s hard when you’re a fat dog.
CREDITS
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Andres Echeverria, Cristian Costa
Copywriter: Tomas Cisternas
Photographer: Patricio Pescetto
Illustrator: Ricardo Salamanca
Account manager: Pancho Cardemi
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