Oho. Ohoho. So, this is women’s liberation by Axe. We have just read how those chicks in San Fransice marched topless for the right of ‘walk free’. Now, Axe comes up with same line of thought. Liberation! Happy Women's Day guys. The Axe Effect.
axefinal
Axe is a unique brand, because it wishes the guys a happy women’s day. Liberation for women? Well, take your bra off. Celebrate women’s day.
CREDITS
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Heidi Kasselman
Copywriter: Lee Naidoo
Photographer: Des Ellis
Via: Ads of the world
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