Axe, owned by Unilever, has adopted an innovative way for their brand promotion. It has selected a big club on Southampton’s main party strip, North Sea Road, to turn it into its summer nightclub-‘Axe Lounge’.
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Axe is sponsoring the club, which is on Southampton’s main party strip North Sea Road, for its branded mating experience. The club, which has been known as ‘Dune' is all set to be the ‘Axe Lounge’ during this summer.
There will be Axe branding on the D.J. booth, menu and valet tickets; an Axe-themed drink; and Axe products in the men’s and women’s bathrooms.
Via: The New York Times
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