Baby, this is different billboard!

Joby JJun 28 2010

Most probably, this billboard will be the first of its kind. This LED billboard promoting a hospital displays live information about babies born at the advertised hospital.

pv baby board 72dpi
pv baby board 72dpi

This uniquely creative advertising effort, developed by Boyden & Youngblutt Advertising & Marketing, has made an LED billboard which displays the names, birth dates and weight of babies born at the hospital.

This is indeed such a unique billboard. Parent may find it interesting to see their baby’s details scrolling through the billboard. Good for the hospital.

Tail: If such billboards are to be prevalent, impatient husbands need not to be walking here and there with pounding heart before the delivery room.

Via: Adrants

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