This print ad for Baygon, developed by DraftFCB, Jakarta, Indonesia adopts an unexpectedly different and humorous approach. This ad makes us a bit confused also.
cockroach ghost final
The ad shows the spirit of a cockroach being freed from his ‘’body’’. It’s funny indeed, as we, except PETA, do not believe that animals don’t have spirits or souls.
The copy reads- No Second Chance
The ad may be indicating that Baygon can remove pests forever. Perhaps the portrayal of the picture shows the possibility of a come back.
CREDITS
Advertising Agency: DraftFCB, Jakarta, Indonesia
Creative Director: Widyalupi Nonis
Art Directors: Defitriadi, Ridward Ongsano
Copywriter: Indah Larasati
DI Artist: Defitriadi
Photographer: Budi Han
Via: Ads of the world
Related Stories
Give clothes a second chance
Indeed, the talent of giving an interesting advertising dimension to a comparatively dull product needs to be appreciated. This print campaign is a good example for that. Well, there may not be more interesting ways to cleverly advertise a fabric...
A second chance for the ‘dead radio ads’
Well, it is a very sad thing to get your creative work rejected by those so-called creative heads. But, what can we do? We will just heave a creatively desperate sigh at the junk box and wail- oh this is it. This is how the cookie crumbles. But,..
Stop second hand smoking
This print advertisement campaign was launched in Dubai in public interest to draw attention of smokers towards the problem faced by the passive smokers, who are virtually forced to inhale smoke released by smokers. The campaign apparently aims...
Tide 2x Extra: Stain doesn’t stand a chance
Tide has launched this intelligent and smart print advertisement campaign to promote its detergent 2x Extra. The campaign visibly aims at conveying that the detergent is extremely powerful to remove stains from clothes. The...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
