Hollywood star Beyonce Knowles has recently teamed up with her mother Tina Knowles to be the new faces of the 'got milk' ad campaign. The strategy behind roping in mom and daughter seems to be a complete departure from the earlier practices of the campaign or it may be a paradigm shift of the strategy. Apparently, it is clear enough the ad aims to depict the healthy mother-daughter role modeling.
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However, the strap line of the ad reads as 'milk your diet. Lose weight', suggests that the target audience are the teenage girls. Moreover, this is not the first time when celebrity mother-daughter has teamed up for a project, as both are partners in the House of Dereon as well. The presentation of the 'got milk' ad seems to be somewhat similar as that of the poster of House of Dereon.
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