bic5 25
bic6 25
In an age where increasing number of people merely write with a pen owing to the revolutionized technology, pen makers might be finding it tough to push their products in the market following the trend their even promotional strategy has also changed its approach to advertise itself. This advertisement campaign for Bic pens has focused on few urgent situations when a pen can definitely be of immense help.
bic4 25
The campaign is showing how a pen could be effective in emergency situation when there is limitation of time. The campaign has incorporated a smart use of calligraphy in order to show the beauty of writing. The campaign is based on a smart idea with great execution. The copy of the ad reads, 'More joy of writing'. The campaign was created by Jung Von Matt.
Via coolz0r
Related Stories
Mon Blan Ad representing the revival of Ink into writing
This advertisement from Mont Blac indeed reflects a fantastic piece of creativity that highlights the sustaining power of expression of ink in the wake of computing revolution. As for many, writing with pen is of course a forgotten story as they are...
Don't take away the joy of learning from the girl child
Despite of consistent efforts by the Government of India, female illiteracy persists as a social problem in the country. To carry forward the message pertaining to the importance of female education in a far more effective manner, the Indian...
Rotomac Pens: Lasts Forever
This is an interesting print advertising campaign for Rotomac. The campaign aims at focusing on the durability of its pen. The campaign is showing some sketches of few people who lived larger than life as their names are still alive....
Bic Highlighter: Highlighting the indistinguishable
The advertisement campaign for Bic highlighter is apparently presenting a brilliant piece of creativity. In order to exaggerate the power of the highlighter, it has used to highlight those creatures that are quite disguised on the things...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
