This time, the Billboard Liberation Front, which has been improving outdoor advertising since 1977, has turned its attention to Stella Artois billboard. BLF’s earlier victims include Exxon, R.J. Reynolds, and Apple Computers.
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The BLF has ‘improved the billboard by adding some ‘crisp’ words to it. See the billboard.
Well, the billboard would have been more beautiful without those words?
This improvement can be seen at 38th St and 8th Ave in midtown New York.
Read what BLF Education Officer, R.O. Thornhill says- We at the BLF have been assisting fatigued advertising copywriters to strengthen their corporate messages for over thirty years. Advertising is the language of our Culture, as BLF CEO Jack Napier noted almost as many years ago. And the primary use of language is to communicate ideas. The most efficient and direct communication of an idea comes through the most elegant use of the least amount of words to communicate that idea. It’s quite clear from the image in this Stella Artois billboard ad what the message IS. The BLF merely wishes to assist this campaign by paring down the words in order to match that message most perfectly.
Ok. sir. Go on,
Via: laughing squid
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