Great ads steer clear of ambiguity. A thumb rule the Junior Alonso creative agency needs to reconcile itself to!Not that the creative is trash-worthy, but we believe the presentation as a whole could have been a lot better. We presume most of you have been racking your brains trying to figure out the logic here. BioMilk is a milk substitute for the lactose intolerant, who see sense in equating the white curse with inedible cement (or metal?) cartons and cheese. The illustration is minimalist, but it is really hard to point a finger at the specific nature of the ad’s flaw. So, the best option is to leave the evaluation to the audience.

Via:Briefblog