This is not an outrageous campaign like that kiss my glass campaign, which literally misplaced backyards on people’s faces, along with their funny, dark glasses. This print campaign for Grand Optical, which promotes its Black Collection 99, can be described as humorous representation of the message.
img1
The campaign, developed by Young & Rubicam France, uses white, cute dogs wearing dark glasses, and tries to indicate the beauty of dark glasses. There is no color more loyal to fashion than black, one of the ads says.
The copy for each ad suites the art direction. One says- You don't need Paris Hilton's dog to have her style
CREDITS
Advertising Agency: Young & Rubicam France
Creative Director: Les Six
Copywriters: Pierre-Antoine Dupin, Jean-François Bouchet
Art Director: Stephanie Pasteur
img2
Related Stories
MJ: From black to white
Sure. The king of pope will continue to snatch our attention now and then. When we remember him, memories travel through a path paved with Controversies and curious facts. Here is another ad, centered on Michael Jackson. This print ad has been...
Black or White?
Believe in yourself. Self esteem is what you need. You need to know that you are unique. You need to love your color, body, and traits as you are. That is from where self confidence originates. Oh, wait, then why do you use cosmetic products?...
New Era Cap: 'Authentic Collection' on-field cap
This television advertisement was launched by New Era Cap to popularize its latest 'Authentic Collection' on-field cap. New Era Cap, the official on-field cap of Major League Baseball (MLB) had hired renowned film director Spike Lee to produce...
Presenting the raggers' collection
Ragging is a serious offence, especially in India where shocking incidents, though not so frequently, are being reported from the college campuses. This print campaign for JWT Mindset, Hyderabad, instead of addressing the issue in a direct way, ...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
