HBO has produced a blog, supposedly written by a vampire, to promote its vampire series "True Blood". But this blog has created dissonant voices from some corners, as it is difficult for the readers to differentiate the real posts and ads.
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‘Bloody copy’ is embedded within the popular Gawker Web site and made to look just like it — with no indication that it's paid advertising copy. Anyway, Gawker has added a small disclaimer at the bottom of the fake "Bloodcopy" blog- "Bloodcopy is a sponsored partnership between HBO, Campfire and Gawker Media."
Barring such issues, this move is an effective strategy to promote ‘’True blood’’, as it truly interacts with the readers.
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