BMW seems to be fuelled up to finish its BMW brand campaign on the leading blogs as it terminates its campaign on high profile blogs just a month before it was scheduled to have ended. However, the official version suggests that BMW has withdrawn this ad due to sudden budget pruning.
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PSFK went on to speculate whether this step is a reflection of the fact that for brands to work effectively with blogs they might be working out a concept that goes beyond the banner.
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