In a unique outdoor campaign Bodog is introducing BodogFight Red Light Fight series to promotes its forth coming mixed martial arts BodogFight. The entertainment company will show Bodog girls indulge in fighting at the back of flat bed trucks. The trucks will be driving around the New York City and many other California cities. Moreover, fighting will be staged every time bus would stop at a red light.
This is of course a unique kind of outdoor advertising which will be used for greater and effective public attention. However, it would be a bit difficult for the bikini clad girls as the temperature is likely to come down around 19 November when the campaign will start.
Via Ad Rants
