This is an interesting print advertisement campaign to promote Boecker Pest Control. The campaign is showing how insects can invade a house where nothing will be safe from them. The campaign aims at depicting the horrific aspect the situation if insects have invaded a house. However, the advertisement with TV seems to be the most appropriate ad from the campaign, which has interestingly displayed the extent of invasion.
In order to exaggerate the core problem of insects, the campaign has shown a larger than life image of those insects. Moreover, the art direction of the campaign is no doubt remarkable. The copy of the ad reads, ‘Don’t let them take over your home. 800 NO PEST. Boecker Public Health’. The campaign was created by JWT, Dubai.
Via Ads of the World
