Online publishers are now looking at the bigger pie and are all set to aim brand focused advertisers. Termed as traditional advertisers whose objectives are often to extend or expand value of their brand over online are more likely to support premium services like behavioral targeting. This appeals to traditional advertisers since it is supposed to fetch more percentage of focused customers as compared to traditional advertising.



In its third annual Interactive Publisher Survey, Advertising.com found out that publishers expect 40% of revenue from campaigns with branding objectives. Lat year the score was only 19 percent.



Via [Clickz]