This print ad from The German Road Safety Organization (DVW) aims to show the importance of wearing seat belts while driving. The message has been conveyed clearly through the meticulous way of art-direction.
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DVW is an organization which has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. This print ad aims to bring this message home to German car drivers. The copy reads- Buckling up can save lives.
CREDITS
Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Graphics: Stephanie Blaschk, Sebastian Jahrmarkt
Photographer: Bsmart Stockholm, Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Holger Hansen
Consultant: Jens Lange
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