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Buddingtons Beer had published this amusing print advertisement to strengthen its brand name. The campaign aims at focusing on its immense popularity among people through appropriately exaggerating the idea of how busy the product keeps a bartender. The advertisements are showing muscular arms of the lady bartenders as they have developed it serving Buddingtons Beer. The idea was to emphasize the fact that the product is so much in demand that while serving the product incessantly bartenders develop their arm muscles.
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However, the basic idea cannot be held original as it was employed in an award winning campaign for magazine. The presentation of the campaign is impressive and quite convincing that effectively sends its message across. The art direction of the campaign has been considerably remarkable in its job. The tag line of the campaign reads, ‘Made in Manchester’.
Via: Ads of the World
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