Saatchi&Saatchi, Italy comes up with this marvelous creative campaign for a product which remains a taboo subject in advertising. To make a campaign for cigarettes is not an easy task, for that you need to travel trough strange, disguising creative ways.
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This campaign for camel attracts our attention mainly because of its intelligent execution and photographic dexterity. Here, we can see many situations, in which images of camel appears. The copy reads- ‘discover more’
In An earlier ad, Camel directly endorses the product, saying “More Doctors Smoke Camels than any other cigarette’’
Advertising Agency: Saatchi&Saatchi, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art directors: Chiara Cuti, Norbert Graf, Pericles Pericleous, Riccardo Gianangeli
Copywriter: Federico Mirarchi
Photographer: Jan Steinhilber
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