The campaign for Ritz, Maruti’s latest small car, which hit the Indian roads on May 15, was rolled out with many unique features in Delhi and Mumbai.
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Lintas Media Group (LMG), the media agency for the car brand, adopted some noticeable ways to grab the gazes. On the day of the launch; Hindustan Times carried an ad of the Maruti Ritz, where the centre page opened out on the sides as well, to have four pages of the Ritz launch ad.
In Delhi, where certain legal restrictions on the number of hoardings exist, LMG used an on the road activity, literally. A truck which carried a static vinyl screen with the image of the car was stationed at various locations in and around Delhi.
In the evenings, when the lights are dimmer, the back of the truck doubled as a video wall, where the launch ad of the Ritz was played.
Via: afaqs
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