Campaign not so refreshing

Joby JJan 30 2010

Ok. Agreed. Ecomist refreshes the air. But no way to agree that this campaign for Ecomist is as refreshing as the products.

ecomist cigarettes
ecomist cigarettes

This print campaign, developed by Y&R Johannesburg, features flowers made of fish, cigarettes and onions.

Credits

Agency: Y&R Johannesburg

Chief creative officer: Michael Blore

Executive creative director: Liam Wielopolski

Art director: Tanya de Lange

copywriter: Lwazi Mkhize

photographer Michael Meyersfeld.

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