The way of Conveying the message through humor has its own dividends. However, when we use humor, it is imperative to be more careful not to belittle the message. This print campaign for carbon fighters, developed by TBWA\MAP, Paris, conveys a serious message through a casual, humorous way of presentation.
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We too can be a part of environment friendly activities. This campaign shows how can we careful about our daily activities in a way to protect our environment. It says that If we are careful in some aspects in our daily life like turning off the light when you leave or maintaining a low temperature in your office, it can make a positive effect on our environment.
CREDITS
Advertising Agency: TBWA\MAP, Paris, France
Creative Directors: Sébastien Vacherot, Manoelle van der Vaeren
Art Directors: Julien Boissinot, Nicolas Pontacq
Copywriter: Kevin Salembier
Art Buyer : Vanessa Barbel
Illustrators: Jorge Alderete, Bobdob, Christopher Lee, Fernando Falcone, Les Jean Spezial, Adrian Johnson, The Little Friends of Printmaking, Ben Newman, Jeff Soto, Mark Verhaagen
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