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This amusing advertisement campaign of Carlton Dry was launched in Australia under the title 'Dry like no other'. In order to focus the 'dry' aspect of the beer the campaign has shown how water is drifting away from a bottle of Carlton Dry in an extremely hilarious way. The presentation of the ad sticks to the core idea of the campaign. However, the execution of the third one is excellent among all.
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The campaign incorporates a fine example of an appropriate exaggeration of the basic idea, which has certainly made this campaign effective. The copy of the ad reads, 'Brewed longer creating a smoother, drier tasting beer with lower carbohydrates'. The campaign is created by George Patterson Y&R Melbourne.
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