As the product-placement advertising strategy is gathering momentum and increasingly being shaped in the industry, the forthcoming movie of the James Bond, Casino Royale, will be featuring a variety of Sony's product. The movie, which is scheduled to be released on November 17, in fact will show the world's most expensive commercial by Sony.
The movie will show Bond using a variety of Sony's latest product such as Vaio notebooks, the new limited-edition Cyber-shot mobiles and the M600i smart phone. However, the over-all effect of the latest marketing strategy in face of product-placement is still debatable but Sony's latest marketing offensive used in Casino Royale is of course a smart move, which will leave a deeper impact on people.
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