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This is indeed a magnificent advertising concept to promote Chico Chips with 30 percent less fat. As evident, the ad has depicted famous cartoon characters such as Garfield and Obelix, with who actually have a bit plump body but it has shown an extremely thin body to emphasize chip's effect.
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The Spec campaign as it is named has made a remarkable effect in order to present a perfect idea for fat free chips. The art director of the advertisement is Alex Schilling.
Via Twenty Four
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