The Children’s Defense Fund has recently launched this integrated campaign under the title, ‘presidential campaign’, in the US. The campaign has used the speeches of 10-year-old Susie Flynn to lobby for the provision of health insurance for children in a fascinating way. The advertisements are showing the little girl taking up an important issue that the nine million children have no health insurance and if soon the issue is not being resolved Susie will have to run in the presidential election to solve it.
Moreover, the second advertisement is rather more forceful as Susie points out at the Capitol that the money required solving the problem each year is spent on the Iraq war every three months.
Founder of Children’s Defense Fund, Marian Wright Edelman has said on the campaign, ‘The idea of Susie standing up for children, when adults don’t do it, is another way of shaming adults into doing what’s right.’
Via Duncan’s TV
