There is no blood. There is no forced shock value. There are no tearful scenes in front of a hospital room. Yet, this road safety ad influences us in a forceful way.
romanianroadpolicepedal1
Nobody can ignore the aesthetic value of this print ad by Romanian Road Police in collaboration with Autoshow Magazine. The ad invites our attention with its slightly dark humorous way of communication.
Well, the gas pedal becomes the coffin, indicating the grave possibility of danger when you go faster than the normal speed.
The copy says: The faster you go, the faster you arrive there.
Agency: DraftFCB, Bucharest
Via: Creative Criminals
Related Stories
Life-like Citroen
A fantastic ad for Citroen C4, showing Citroen turning into a dancing robot, which represents liveliness of the technology and the high maneuver ability of the car. Its visuals are quite arresting and it is a delight to watch rhythmic moves of the...
Life, according to advertising
A new book authored by Michael Buerk suggests that men are tired of their portrayal in advertising. True to the fact, men in advertising are increasingly depicted as storehouse of stupid activities. However, John Camm, besides men's stereotype...
Volvo For Life
Volvo had launched a very simple and direct print advertisement campaign to promote its eco-friendly cars. In order to emphasize the eco-friendly aspect of the cars the advertisement campaign has used different wild animals. These animals...
Toyota Corolla:Filled With Life!
Equating cars with life can sound like a paradox for some. Not for auto buffs, though. Toyota has done extremely well in capturing this innvervation and reproducing it on print with the help of Saatchi & Saatchi, France. The imagery used to communicate...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
