Citroen has recently launched an advertising campaign across the Europe starring the former James Bond Sir Sean Connery. The advertisement has interestingly shown Sean Connery growing younger as he drives C5, the latest model of Citron. The excellently shot advertisement has shown the car cruising through different beautiful landscapes and the driver of the car growing younger with the help of computer graphics.
The advertisement campaign also includes direct marketing and insert activity and it is eyeing on the key market of Europe. The ad has been created by Kitcatt Nohr Alexander Shaw. The strategy of the campaign seems to be dependent around the star power of the former James Bond as there is no extra effort in making of the advertisement.
Via adland
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