Bad breath is bad. Because it may cause cracks in your relationships, it may even make your dentist scare away psychologically. Here is another advertising campaign, which educates us on the necessity to keep the tooth clean.
colgate dental floss finger
The campaign, developed by Prolam Y&R, Santiago for Colgate tries to convey the message through humorous illustration. The ads feature finger tongue and toothpick and indicates that you they can’t reach everywhere in your mouth.
The campaign, though presented spiced with humor, is very careful in its communication. Well, we know that sometimes, in advertising, humor delights the target audience as always, but it does not sell the product. Here there is not such calamity.
CREDITS
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Cristian Costa, Andres Echeverria
Copywriter: Tomas Cisternas
Illustrators: La Mano, Miguel Vergara, José Isla, Silvana Mercado
Account manager: Pablo Gacitua
colgate dental floss tongue
colgate dental floss toothpick
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