Ogilvy & Mather, Bangalore, has designed this ‘handles’ to promote Indus Pride, SAB Miller India’s new brand of non-alcoholic beer.
indus pride beer bus
The agency chose low-cost handles of airport transit buses as their medium. It was released in March ‘10, a peak vacation season when travel via airports increases by 50%.
Indeed it’s a simple cost-effective way of promotion, and it is likely to create favorable results.
CREDITS
Agency: Ogilvy & Mather, Bangalore, India
Creative Director: Vipul Thakkar, Shamik Sengupta
Associate CD/Art Director: Ajesh N
Associate CD/Copywriter: Kunj Shah
Photographer: Kiran Rao, Sudhanva
Additional Credits: Ogilvy Activation
Via: Adoholic
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