This is simple, and handsome. Appropriate wordplay to bring home the message. No images. Copy-oriented, but not really copy-centric.
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This campaign for XXXLutz, developed by Demner, Merlicek & Bergmann, says- Better ask for the free assembly service by XXXLutz.
The ads show the words- KITCHEN and WARDROBE- in dilapidated stages. It indicates the dilapidated stages in kitchen and wardrobe.
CREDITS
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Art Directors: Tolga Büyükdoganay, René Pichler
Copywriters: Sebastian Kainz, Alistair Thompson
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