With dual-branded products, success is assured for both entities if there is audience acceptance. Sony TV and Coca Cola are mega brands that have now come together to promote the latest James Bond movie - ‘Quantum of Solace’. The movie hits the screens in October (UK). The agenda also includes the promotion of Coca Cola Great Britain’s budding product ‘Coke Zero’. The bottles get a stylish black outfit with Daniel Craig’s images and appealing contours. The product will also get a Bond identity – Coca-Cola Zero Zero 7. A real collector’s item, we see all the ingredients present for a brand blockbuster.
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Via: Beyondmadisonavenue / Adage
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