Coca Cola: reverse pyramid

Joby JSep 17 2010

A simple street smartness, but executed well. This advertising effort for Coca Cola has been developed by Leo Burnett, Manila.

possible
possible

As part of its promotion effort in Philippines, Coca Cola wanted to convey the message that Make everything possible. So, they build this reverse pyramid, in stores store, indicating the supremacy and uniqueness of the brand over the competitors.

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