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Nestle had launched this highly amusing print advertisement campaign to promote its product Coffee-Mate. This product is being claimed as the substitute drink for milk. The campaign is showing a landscape of a countryside where a man, appears like cow boy, sipping the product that has made cows funnily hostile to see the alternative to milk. The advertisements are showing out of jealousy how cows are conspiring to hurt the person who is sipping Coffee-Mate.
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There are views extended that it would have been more presentable if the cows were shown in a jubilant mood, celebrating freedom from farmers. However, milk is just not a drink now but it has added customary prestige apart from other nutritious benefits. Moreover, the idea and presentation of the campaign is considerably good. The copy reads, 'Even when there's milk around', which has infuriated these cows. The campaign was developed by McCann-Erickson, Philippines.
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